Privacy Policy

Effective Date: 21 May 2025

At Paws Of Wisdom (www.pawsofwisdom.com), your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and other applicable laws.

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1. Who We Are

Paws Of Wisdom is a UK-based platform offering dog behaviour resources, digital downloads, and consultation services for owners of reactive, anxious, and challenging dogs.

If you have any questions about this policy or how we handle your data, you can contact us at:

Email: junior[at]pawsofwisdom.com

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2. What Data We Collect

We may collect the following personal information from you:

Name and email address – for newsletters, consultations, and free downloads

Payment information – securely processed via Systeme.io’s third-party payment partners

Behavioural information about your dog – collected during consultation form submissions to provide tailored services

Technical and usage data – such as IP address, device type, and browser, collected via analytics tools

We only collect data that is relevant and necessary to provide you with our services.

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3. How We Collect Your Data

We collect data when you:

Fill in any form on our website (e.g., consultation forms, download requests)

Sign up for newsletters or resources

Purchase a product or book a session

Interact with our emails

Visit our website (via tracking tools)

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4. How We Use Your Data

We use your data to:

Deliver downloads, updates, and services you’ve requested

Personalise your experience and provide tailored consultations

Process payments and confirm bookings

Improve website performance and user experience

Respond to your enquiries

Comply with legal or regulatory obligations

We do not sell your data to third parties.

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5. Legal Basis for Processing

Under the UK GDPR, we process your data based on:

Consent – when you voluntarily submit forms or opt into emails

Contract – to fulfil a purchase or booking

Legitimate interest – to operate, analyse, and improve our services

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6. Data Retention

We keep your personal data only as long as necessary for the purposes outlined in this policy, or to comply with legal obligations.

You may request deletion of your data at any time by contacting us.

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7. Third-Party Services

We may share your data with trusted service providers solely for the purpose of delivering our services. These include:

Systeme.io – for hosting, email delivery, checkout, and customer management

Stripe / PayPal – for secure payment processing

Google Analytics – for website performance and user behaviour tracking

Microsoft Clarity – for anonymous recordings of clicks, scrolls, and usage patterns to improve usability

These platforms are responsible for their own data protection and operate in compliance with applicable regulations.

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8. Your Data Rights

As a UK resident, you have the right to:

Access the personal data we hold about you

Correct any inaccurate or outdated data

Request the deletion of your data

Withdraw consent at any time

Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise these rights, email us at junior[at]pawsofwisdom.com

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9. Cookies and Tracking

We use cookies and similar technologies to:

Enhance website functionality

Analyse traffic and user behaviour

Track usage anonymously through tools like Google Analytics and Microsoft Clarity

Deliver forms, downloads, and service access through Systeme.io

Cookies are small text files stored on your device. You can manage or disable them through your browser settings at any time. Note that doing so may impact your experience on our site.

By continuing to use our site, you consent to the use of cookies as outlined here.

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10. Policy Updates

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Effective Date” above. We recommend reviewing it periodically to stay informed.

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11. Contact Us

If you have any questions or concerns about this Privacy Policy or your personal data, please contact:

Email: junior[at]pawsofwisdom.com

Business Name: Paws Of Wisdom

Website: www.pawsofwisdom.com